We help families build real money skills — through joyful activities, honest conversations, and tools that make financial literacy something kids actually love.
Most families grow up never being taught how money actually works. Junior Wealth Lab was created to change that — one family conversation at a time.
We create simple, joyful content that turns everyday moments — pocket money, the shops, birthday gifts — into powerful financial lessons that last a lifetime.
Junior Wealth Lab fits into the life you already have. No complicated systems — just small moments that compound into big financial confidence.
Start with the Money Adventure Starter Kit — a collection of interactive activities including a personality quiz, savings tracker, and needs vs wants sorter. All free, all fun.
Use our parent-tested language swaps to replace common money taboos with open, confident conversations. Small words, big difference in how your family thinks about money.
As children practise earning, saving, giving and spending wisely, you'll see their relationship with money shift — from confusion to confidence, one activity at a time.
All of our core resources are completely free. No credit card, no catch.
A complete interactive experience with four activities: Money Personality Quiz, Savings Goal Tracker, Needs vs Wants Sorter, and a preview chapter from My Money Adventure! Available as an interactive web experience and printable PDF.
Get it freeSet a savings goal, enter weekly pocket money, and watch your child see exactly how many weeks it takes to reach their dream purchase.
Try it nowJoyful Spender, Super Saver, Wise Balancer or Mini Investor? Discover your family's natural money style and learn how to work with it.
Take the quizAn interactive children's finance book following Maya as she discovers the power of saving, spending wisely, and giving — packed with activities kids love.
Read a previewDrop your email and we'll send the complete Money Adventure Starter Kit plus weekly financial tips for your family.
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